There was a time when uttering the word Kraken sent chills down a sailor’s spine. The mythical sea monster was known for dragging whole ships down into the bottom of the sea. Today, to mark the launch of its new limited-edition bottle, Unknown Deep, the rum giant, Kraken Black Spiced Rum is making a splashing announcement: the opening of its first underwater ‘Dive Thru’ and a commitment to support ocean conservation with every bottle.

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Named after the legendary Beast, Kraken Black Spiced Rum have teamed up with champion freediver Beci Ryan, who will be tasked with diving down and retrieving the limited-edition bottles for customers from the prized underwater stash, which dwells in the depths of the National Diving and Activity Centre (NDAC) at Chepstow in the United Kingdom. From every sale of the new limited edition bottle, £1 will be donated to Project AWARE®.

Partnerships, along with a groundswell of community support, are two critical ingredients necessary to drive change. Kraken Rum has a rich history of supporting marine life, so we’re proud to join forces to raise funds and awareness for the plight of our ocean and its wildlife.

commented Danna Moore, Project AWARE’s Global Operations Director.

The design of Kraken’s new gold and coin encrusted ‘Unknown Deep’ bottle is steeped in sea lore and themed around the story of a brave crew that discovered the Kraken’s treasure while on an ambitious deep-sea dive expedition. The bottle is the first in a new series of deep-sea inspired limited editions.

Kraken Rum’s partnership with Project AWARE allow rum connoisseurs and fans of the Kraken Black Spiced Rum brand to not only immerse themselves into the mythical sea story of the Kraken but to connect with the challenges and threats that the ocean and its inhabitants are facing.

To not respect the power of the Kraken is to not respect the sea.

They say.

To be in with a chance of owning your very own bottle brought up from the deep by Beci Ryan, rum connoisseurs should visit the The League of Darknessonline hub, purchase a bottle, and then hit the ‘claim’ button to be entered into the ballot.