This year's World Wildlife Day's theme is "Big Cats: Predators under threat". Lions, tigers, leopards, and jaguars are among the most widely recognized and admired top predators across the globe. Like sharks, these charismatic animals are facing many and varied threats, which are mostly caused by human activities.

Even though sharks play an important role in preserving the balance of the ocean's ecosystems, they don't receive the same level of admiration as the majestic lion or sensuous tiger. Yet overall, their populations are also declining at a disturbing rate due to over-exploitation and, unsustainable and illegal trade. 

This #WorldWildlifeDay we ask you to spare a thought for threatened shark species. Sharks are the #BigCats of the ocean and they need love and attention too!

We are emptying the ocean of sharks and rays. Of the 1000-plus known shark and ray species globally, nearly one-quarter are classified as Threatened with Extinction. Yet, fishing continues largely unregulated in most of the world’s ocean. The future of sharks and rays - and the health of our ocean planet - hinges on keeping fishing and trade at sustainable levels.

From catsharks to tiger sharks, sharks deserve your attention to ensure they are with us for generations to come. This #WorldWildlifeDay, join us in celebrating the #BigCats of the ocean and make a donation to support shark and ray conservation.