As a PADI certified rescue diver, Soonho felt it meaningful to donate his birthday to support our cause but felt that 24 hours just isn’t enough when it comes to ocean protection and took his fundraising campaign further to celebrate “birthweek”.

The birthweek celebration began on the first day of June, where Soonho introduced the concept of birthweek fundraising to his followers and shared his passion for conservation.

Then each day until the final birthday celebration an Instagram post was created to raise awareness of the ocean conservation issue and the work of Project AWARE. Throughout the course of his fundraising campaign the topics included the importance of sharks in the ocean, pollution, debris, reef safe sunscreen, a personal story on falling in love with the ocean through scuba diving, divers protecting the ocean, World Ocean Day and of course, how donating to Project AWARE helps.

To wrap the campaign, the vital element of gratitude was expressed for all the support and interest.

Project AWARE is grateful and touched by this thoughtful and creative celebration of the ocean, honoring World Ocean Day and the ocean protection cause. Congratulations and endless thanks to Soonho for raising $1,250 to protect our ocean!