Making Time for a Clean Ocean
A New Partnership to Make Every Second Count Against Plastic Pollution
As communities across the globe prepare to rally together with the common goal of collecting and documenting the trash littering our coastlines and waterways during International Coastal Cleanup Day and the AWARE Week 2020 celebrations, we’re excited to announce a new partnership that connects the passion for adventure with the purpose of ocean conservation.
Brought together by a shared mantra “Never Give Up”, Bear Grylls, Luminox, #tide and Project AWARE® are combining their passion and expertise to raise awareness about the global ocean plastic crisis and highlight the urgent need for a circular economy approach to plastic waste.
A report from the Ellen MacArthur Foundation predicts that by 2050, plastic in the ocean will outweigh fish. Not on our watch!
Launching on September 19, the new limited edition Luminox, #tide and Bear Grylls Survival ECO 3700 watch is the first in the Bear Grylls Survival ECO Series. The watch features a case, bezel and strap made from #tide ocean material®. tide is a Swiss company that turns the plastic polluting our ocean into safe, useful products such as textiles, apparel, furniture, watches and more.
Not only does this new watch use 100% recycled ocean-bound plastics, money from the sale of each watch also helps fund efforts in marine conservation. A portion of the retail price from each sale will be donated directly to Project AWARE®’ to empower scuba divers and ocean adventurers around the globe, through citizen science action, to protect underwater environments from the onslaught of marine debris.
When it comes to reducing harm to our wild places and natural environment, we need to be the change we want to see. I am so proud to partner with Luminox on our new Eco Series watch, leading the way towards a future without plastic pollution,
says Bear Grylls, Global Adventurer, TV host and Bestselling Author.
Rugged and good looking, the new Eco Series watch is a great addition to the Bear Grylls Survival collection, and highlights Bear Grylls’ commitment to making every second, every adventure count for the future of our blue planet.
Only 1,500 Survival ECO 3700 watches are being produced so don’t miss the opportunity to grab yourself a treat. Seek adventure. Save the ocean. Make every second count!
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Notes:
About the Survival ECO 3700
The 45mm watch features a sapphire crystal, a unidirectional diving bezel, the Bear Grylls logo in Super-LumiNova at 10 o’clock, “Never Give Up” at six o’clock, Luminox Light Technology at key spots on the dial and bezel, and the case back features “Luminox,” “Bear Grylls,” and “#tide ocean material” markings.
#tide ocean SA is a company based in Switzerland. #tide collects plastic waste threatening our oceans and transforms it into high quality granules, yarn and filament. By using what already exists, #tide is closing the circle of plastic production and saving fossil energy. Still in its first operational year, #tide has already processed 150 tons of ocean bound plastic. #tide is compounding with solar power and all transports are carbon neutral.
#tide ocean material® is made from 100% ocean-bound plastic, developed in partnership with Swiss scientists. On five islands in the Andaman Sea off the coast of Thailand, local fishermen are being trained and paid to gather and sort plastic waste. This material is registered, washed, shredded and turned into a granular material that can be injected or spun into a yarn.
Project AWARE® is a global movement for ocean protection powered by a community of adventurers. With a mission to connect the passion for ocean adventure with the purpose of marine conservation, Project AWARE brings together a dedicated team of individuals around the world who share a passion for ocean protection and adventure to secure real and direct environmental victories. Project AWARE is a registered non-profit organization with offices in Australia, UK and USA.
Luminox, the original self-powered luminous watch brand, is the watch of choice for global outdoor adventure icon Bear Grylls, U.S. Navy SEALs, The Icelandic Association for Search and Rescue (ICE-SAR), Lockheed Martin’s F-117 NighthawkTM stealth and other jet fighter pilots, elite forces worldwide and professional divers. Luminox watches glow up to 25 years in any light condition. Always Visible, tough, powerful and accurate, Swiss-Made Luminox is the ultimate night vision gear for rugged outdoorsmen and other peak performers.
International PR information
Pierrick Marcoux: [email protected]
BEAR GRYLLS OBE, has become known worldwide as one of the most recognized faces of survival and outdoor adventure.
Trained from a young age in martial arts, Grylls went on to spend three years as a soldier in the British Special Forces, as part of 21 SAS Regiment. It was here that he perfected many of the survival skills that his fans all over the world enjoy, as he puts himself against the worst of Mother Nature.
Despite a free-fall parachuting accident in Africa, where he broke his back in three places and endured many months in and out of military rehabilitation, Grylls recovered and went on to become one of the youngest climbers ever to reach the summit of Mount Everest.
He then went on to star in seven seasons of the Discovery Channel’s Emmy Award-nominated Man vs. Wild TV series, which became one of the most-watched shows on the planet, reaching an estimated 1.2 billion viewers.
Since then he has gone on to host more extreme adventure TV shows across more global networks than anyone else in the world, including five seasons of the global hit TV show Running Wild with Bear Grylls.
Running Wild has featured Bear taking some of the world’s best-known stars on incredible adventures. These include President Obama, Julia Roberts, Roger Federer, Will Ferrell, Channing Tatum, and Kate Winslet, to name but a few.
He also hosts the Emmy Award-nominated interactive Netflix show You Vs Wild as well as Emmy Award-nominated National Geographic landmark series Hostile Planet.
He has also won two BAFTAS for his Channel 4 show The Island with Bear Grylls.
Bear has also taken Prime Minister Modi of India into the wilderness which achieved a landmark record as the ‘world’s most trending televised event, with a staggering 3.6 BILLION impressions.
Bear and MGM recently partnered with Amazon Prime to establish the global hit TV series: The World Toughest Race: Eco-Challenge.
His autobiography, Mud Sweat and Tears, spent 15 weeks at Number 1 in the Sunday Times bestseller list and he has written over 90 books, selling in excess of 20 million copies worldwide.
He is an Honorary Colonel to the Royal Marines Commandos, the youngest ever UK Chief Scout, and the first ever Chief Ambassador to the World Scout Organization, representing a global family of some fifty million Scouts.
He is married to Shara, and they live between a houseboat on the Thames in London and a private island off the Welsh coast.
Bear’s life motto is simple: courage and kindness . . . and never give up!
