Shark's fin products will no longer be sold at over 100 FairPrice outlets by the end of March this year.
The retailer will cease selling shark's fin products at all its retail outlets, which include FairPrice supermarkets, FairPrice Finest, FairPrice Xtra hypermarkets, Cheers and FairPrice Xpress petrol stations, and FairPrice Online.
NTUC FairPrice CEO Seah Kian Peng told TODAY that it has been looking into the area of shark's fin products for the last few months, "in our commitment to be a socially responsible retailer."