Shark conservation charity, Bite-Back, picked Halloween to launch a "shocking real life horror film that exposes the gory truth about the shark fishing industry and the controversial practice of ‘finning’."

Set to a haunting soundtrack, the 45 second black and white commercial, developed by the London advertising agency, Ogilvy & Mather, this video was deemed ‘too graphic’ for television and given an 18-certificate cinema rating.